Brand Identity | Digital and Print Design | Packaging
Aviform | Muscleform
New brand identities for a market leader.
Aviform Ltd started manufacturing nutritional supplements back in 1977. They originally produced avian products (hence the name). By 1990 their product ranges had extended to equine and dog supplements. In 1999 they launched their Muscleform brand, becoming one of the first companies in the UK to offer high quality sports nutrition supplements at competitive low prices, to men and women.
Aviform, a brand with a desire for change!
The brief. Create a brand identity with a sense of personality which can still retain a strong medical quality and feel.
So, with their obvious love for animals, I translated this idea in to a new logo and range of animal and bird symbols, creating new product designs and imagery with a unique charm and identity of their own.
“We launched the new identity at Crufts and it was a great success”
Head of Support and Business Development at Aviform
The new brand success created a desire to create a feline range of products.
Today they enjoy sales to over 40 countries worldwide, either direct from their website or through their export agents.
With the successful rebrand for Aviform came a brief to reimagine Muscleform. A brand identity with power and purpose
Muscleform has produced a range of natural products for lean muscle gain, dietary weight control and endurance supplements since 1999. The brief: to become the UK’s leading supplier with a new brand identity to help them achieve this goal.
A simple wordmark allowed the company name to stand out against powerful imagery reflecting their product benefits.
New, bright, fresh packaging lifted the brand identity introducing a circular symbol to suggest muscle development in an abstract form.
“Muscleform – the finest quality sports and performance nutrition products at unbeatable prices”
Director of Muscleform
Innovative products have been formulated without compromise, using only the finest ingredients from an approved and accredited network of trusted suppliers, to ensure ultimate product quality and performance.
The brand has shown a strong increase in sales, with the entire product range gradually converting to the new brand identity.
Accredited: Shorthose Russell Ltd